Baked (Not Fried) Cheese Puffs & Product Packaging

Just shopping at Fresh and Easy on 19th and Glendale and I was rendered speechless by the packaging on their new Baked (Not Fried) Cheese Puffs. The bag is the EXACT color of the powdery cheesy goodness that covers your fingers. (See photo, case in point). I could not resist. I came home and ate half the bag. I thought I'd research why this happened to me. I came across the following article that made me feel better:

Food Packaging | Packaging gets psyched | Food Processing Shared via AddThis

And a highlight:

Some marketers contend that of all the visual cues a package incorporates, color is the single most important. Consumers have only seconds to make a purchasing decision in the supermarket, and color registers much faster than text or complex graphics.

Colors are associated with various emotional states and need to convey an appropriate mood for the product and/or brand. In some parts of the grocery store, like the cereal aisle, the colors on the packages “are screaming ‘buy me,’ but not all products want to do that,” says Ed Cristman, design director at Axion Design (www.axiondesign.com), San Anselmo, Calif.

Needless to say I am just another victim of some genius kid-marketer at corporate. I love-hate you, kid!