Ack! I've been on end-of-semester-grading hiatus and have totally spaced on my blog. Since I'm also about to run out the door yet again, I thought I'd give you all an interesting link. I found another Sales Machine post that just reiterates what I've been teaching in ENG 301 - Writing for the Professions for the past few years. You have to think about your audience--what they know and what they want--and give them a message that's clear, concise, and somehow unique at the same time. In other words, write something that's momentarily evocative, then shut up. Sounds like a good flash fictions piece, doesn't it? Enjoy!
How to Write a Killer Sales Message
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