And I thought I knew just about everything, j/k...I'm teaching 3 sections of a professional writing course this semester, and, as always, the first assignment proves to be a bit of a challenge for my students, i.e. omg wtf do you want me to do?!?
The Assignment: Write a memo evaluating a sales message for effective communication.
The Question: "I don't have my book yet, so I what is 'memo format'?"
The Answer: I'll just google "memo format" and get something easy as a proxy.
The Complication: This article, which I desperately want to share, but seriously, not as the very first thing I show an assignment-overwhelmed student. HA!
The article provides a cogent, near-academic (but somehow SO NOT academic) approach to the science of visual rhetoric, document production, and the ills of worshipping at the altar of Word Defaults. The writer is truly taking the audience-centric "You" attitude I preach, and is considering (on a tab and space and leading level) how we actually SEE a memo and the DECODE that information more or less quickly. It's brilliant, and frightening, and, well, the kind of stuff that just gives me the willies.
I have never so seriously considered my entire writing life with a healthy dose of oh-god-did-I make-the-Example-3-mistake!?! dismay. In some ways it is an epiphany and a radical departure from everything I've ever thought to consider about the banality of business document composition. In other ways, it's the kind of tedious, nit-pickingy type of thing students despise instructors for expecting. Thus the perils of the academy and its academicians perched precariously on the edge of obsessive attention to curricular detail (we so desperately want to teach everything, really, even the crazy, tiny stuff like this).
I'm thinking now that this blog might just be the best thing going for my teaching. I can obsess and digress, they can inquire and be inspired, and we can carry on these fabulous discussions without the formality of the classroom, or the stingy "allotments" of the classroom.
If only I can get them all to read it...at least a little...without me.
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